When I was starting my copywriting journey, the world of SEO seemed to have a lot of rules and acronyms that I just couldn’t keep track of. It was overwhelming. So what, did I do about it? At first, I thought that as long as I had content on my website, everything else would work itself out.
This ‘easy fix’ didn’t do me any good. It cost me a lot of time and energy to go back and rewrite every article I had.
The good news is, it’s not as complicated as it seems! All you need to step up your SEO game is to practice. What I am going to show you today are four simple steps to get you started.
Now, just having content is not enough to please the almighty Google algorithms. Your SEO status is affected by a lot more than just the presence of content on your website. Here are some questions that you should as yourself when you are creating content for your website.
1. Is My Content Relevant?
This question seems like a very obvious tip but in truth, it is a useful way of reminding yourself to constantly research your niche. What are the most common phrases people use to search for content in your niche? Are there any new keywords or hashtags?
When you are creating content, avoid some of the common SEO mistakes. These include scrapping, writing content that is too thin and having keyword permutations. Keyword permutations are long-tail keywords or multiple phrases with similar meanings. They affect the natural flow of ideas in articles and result in bad UX.
Google recognizes and rewards content that is useful to users. Providing relevant content to your audience makes their user experience wholesome and that’s why it should be your main priority. Bad UX caused by creating content that is not useful to readers will affect your site’s ranking.
2. How Long Should My Content Be?
Although there isn’t a specific length requirement that can affect your content’s indexing, longer content tends to show up on the first pages of search results. Articles with a length of at least 2,000 words have the most likelihood of appearing in the top 10 keyword results on Google.
Although longer content can improve your website’s ranking, you should always focus on the needs of your target audience by making sure that your content remains helpful and valuable to them. For example, this article is short and easy to understand because it is meant for beginners.
3. Does My Content Flow Organically Or Is It Stuffed With Keywords?
A keyword is a search term or query that people use to find relevant content on the web. You must have the right keywords and create quality content around them to generate traffic to your website.
Many people have a habit of stuffing their content with keywords hoping that it will improve their Google ranking. This never works. Google always identifies and penalizes websites that have unusual keyword occurrences.
You should avoid stuffing your web pages with keywords. Instead, focus on creating informative and useful content using the appropriate keywords and phrases.
4. Do I Have Enough Images in My Content?
Having images in your content shows your readers that you put in a lot of effort to create a good article for them. Although Google’s algorithms can’t see images, there are other ways you can make use of images to improve your website’s ranking. These include;
- · Reducing the size of your images. This improves your pages’ loading time.
- · Adding captions that are descriptive and rich in keywords to your images. This will help you rank better on image results.
- · Including alt tags in your pages’ HTML code. This tells crawlers what your images are about.
Go Past The Basics!
And that’s it! You know the basics of content SEO now. There are many other useful ways to optimize your content. Hopefully, this will be your stepping stone to doing more research and diving deeper into SEO. I hope this article helps you on your journey!